Posts by author

Andreas Tzortzis

2 posts
View Post
  • 5 min

45 | IRL LOL

🍫 Amsterdam, a few weeks ago: Damian and Kerrie Finch hosted the first Amsterdam event for *Not a Playbook* at NIO House. Discussing branding, they highlighted experiential strategies, like Apple's "Today at Apple," launched in 2017 by Angela Ahrendts, blending education with retail. Tony's Chocolonely's recent event at De Hallen spotlighted ethical cocoa sourcing and brand storytelling. An 8-day event featured interactive exhibits on cocoa trade advocacy, underlining Tony’s commitment to slave-free chocolate while engaging with families.
View Post
Share
View Post
  • 4 min

28 | Hotels That Tell Stories

🏨 In Mykonos late last year, temperatures around 15°C led to closed shops and restaurants, with few visitors. Hotel businesses face challenges attracting the right crowd, not influencers but a global creative set. Strategies to stay relevant include capsule collections and radio. Sporty & Rich collaborated with luxury hotels like The Carlyle, Hotel du Cap-Eden-Roc, Le Bristol, offering branded merchandise (e.g., €100 tote bags). Eaton Workshop, with locations in Hong Kong and D.C., focuses on community-building, offering free meeting rooms and radio booths with over 2,000 shows since 2018.
View Post
Share