Anthony McGuire

🎥 Simon Andrews and Anthony McGuire, marketing and media experts, discuss Burberry's refreshed TikTok campaign. Burberry features British talents like Richard E. Grant, Joanna Lumley, Sosa, Grime Granny, Cara Delevingne, and Cole Palmer, generating millions of views, with Palmer's video hitting 11m. In 2024, Burberry underwent leadership changes with a new CEO and announced cost-cutting measures amidst declining sales. The brand aims to redefine "British luxury" for Gen-Z, leveraging authentic storytelling and entertainment on TikTok.