April 13, 2026

🗺 Phocuswright and ITB Berlin released a report from the Leadership Exchange at ITB Berlin 2026. The event focused on travel and tourism's future, emphasizing data-driven strategies and technology integration. According to the findings, 70% of industry leaders prioritize sustainable practices, while 65% plan to invest in AI for personalized experiences. The report highlights that global travel is expected to grow by 4% annually, reaching 1.8 billion international arrivals by 2028.