New Research Reveals Only 11% of Hotels Use Advanced AI for Bookings and Dynamic Pricing, Highlighting Industry Lag
💻 Eighty percent of hotel chains use AI, focusing on chatbots and automated marketing. However, only 11% have true AI agents for bookings and dynamic pricing. Aven Hospitality's white paper notes a shift towards AI-mediated discovery, influencing visibility and direct bookings. Forty-four percent of travelers use AI search as their main travel insight source. Hotels must adapt their infrastructure for AI, prioritizing data organization to remain competitive in the changing landscape.
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