Marriott International acquires its 38th CitizenM brand for $355 million
🏨 Marriott International, the world's No. 1 hotel group, purchases the CitizenM brand for $355 million from APG, GIC, and founder Rattan Chadha's family. The deal includes the brand and intellectual property but not the 36 existing properties or management contracts. The hotels, located across the US, Europe, and Asia-Pacific, plus three new ones under construction, will enter long-term franchise agreements with Marriott, potentially bringing in franchise fees of $30 million annually. Additional payments up to $110 million are possible if sales exceed expectations after four years. CitizenM, founded in Amsterdam in 2008, has won two Hospitality Awards and focuses on efficient, connected, digitalized, and designed hotels in city-centers and airports, attracting business travelers and the youth.
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