Interview with Philip Barnes, CEO of Rotana Hotels & Resorts
📍 Rotana, led by its first external CEO, is evolving from a strong regional presence to a global contender. Operating 80 hotels across 14 countries, with plans for 35 more, the company aims for 200 hotels in five years. Key growth regions include the Middle East, Eastern Europe, and Africa. In Saudi Arabia, Rotana targets secondary cities. Integration into the Global Hotel Alliance expands access to 30 million loyalty members, reinforcing its globally connected, regionally rooted identity.
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