b.courtin - 10 Minutes News for Hoteliers - Page 6

2 min

H-ON Le Mag Avril: Ten trends set to revolutionize reservation systems

📈 By 2025, CRSs will evolve into centralized distribution hubs, enhancing visibility and market reach. These systems will manage real-time updates and dynamic pricing, leveraging AI for personalization. Voice search integration will improve accessibility, while predictive analytics will optimize revenue. Next-gen CRSs will centralize reservations for additional services like restaurants. Integration with CRMs will enable detailed customer insights and targeted marketing. Optimal performance requires a high-performance channel manager and advanced analytics capabilities.

2 min

H-ON Mag April: Artificial Intelligence Breathes New Life into Data Management

📊 2025 Trends report by Qlik highlights data's growing value. Qlik identifies three themes: authenticity, applied value, and agents. MIT study shows 57% of online content is AI-generated. 25% of quality data sources removed from major platforms. Data quality becomes strategic. AI Trust Score proposed for data evaluation. Dr. Rumman Chowdhury stresses building trust and traceability. Dan Sommer from Qlik discusses AI's societal and business impact, amid ongoing debates over its benefits and risks.

Amadeus acquires ForwardKeys, a travel intelligence company

🌍 Amadeus, in its strategy to become a "one-stop shop" for tech solutions, has acquired Forwardkeys, a Spanish company specializing in market data on tourism flows and air traffic. The acquisition amount is confidential. Previously, Amadeus acquired Vision-Box in January and Voxel in March last year. These strategic acquisitions aim to enhance Amadeus's capabilities in tourism intelligence, expanding its portfolio and customer base through complementary offerings.

2 min

H-ON Le Mag April : Hotel distribution in the age of influencer marketing

📷 33% of French travelers are influenced by social media for vacation planning, increasing to 58% among 25-34-year-olds. Phocuswright reports 62% of travelers have booked trips after seeing social media content. 28% booked hotels based on influencer advice, with 37% regularly following such advice. Instagram (68%) and YouTube (67%) are the most impactful platforms. On Pinterest, 8 out of 10 users plan trips, and 68% finalize travel purchases. MGallery, Mercure, and Club Med utilize Pinterest for listings.

Is India ready to handle the wave of hotel capacity growth?

📈 Radisson and others need over 200,000 skilled hospitality professionals in India over the next five years. Current training output is insufficient. The Job Plus, led by Natwar Nagar, operates in 60+ cities, with 53% female participation, aligning training with industry needs. Recruit–Train–Deploy programs have placed over 1,800 candidates. The People Network focuses on leadership development. Initiatives include converting generalists from sectors like retail and aviation into hospitality professionals to meet workforce demands.

2 min

H-ON Le Mag April : How to Maximize the ROI of Your Advertising Campaigns in 2025

📈 In 2025, Google remains a key player in the travel tech sector. In 2024, direct distribution costs in Europe and APAC averaged 3.5%, far less than OTA commissions (15–28%) and wholesalers (20–40%). SEO and direct traffic drove two-thirds of direct booking revenue at a cost of 1.7%. Paid search excelled, with branded keywords and Bing Ads offering strong ROI. Metasearch saw a revenue dip, yet remains crucial, with Google Hotel Ads leading.

H-ON Le Mag April : And what about AI? Adrien Lanotte, Senior Business Analyst, MKG

💻 AI in hotel management is transforming the industry. It optimizes pricing by aligning offers with customer profiles, even reacting to unusual demand spikes from events like concerts. This technology enhances corporate and MICE sales by automating negotiations and real-time pricing. AI tools help hotels regain customer data control from OTAs, using enhanced CRM systems. It enables sophisticated analyses of factors like nationality impacting spending and operational costs. The 2024 Olympics' demand forecasting issues spotlight the need for AI-driven alerts.

H-ON Le Mag April: Is Customer Relationship Management Soluble in Smart Technology?

📈 Hotel operators often rely on loyalty programs of major chains like ALL, BonVoy, Hilton Honors, IHG Rewards, and World of Hyatt, which are linked to CRMs. At EquipHotel 2024, RMS was prioritized over CRM by hoteliers for immediate revenue benefits. CRMs require regular updates from PMS or CRS systems and are effective through targeted communications like emails and social media posts. CRM success hinges on consistent use and customer satisfaction surveys.

7 min

2025 Global Hotel Group Rankings: A Fourth Member Joins the “Millionaire” Club

🏨 Marriott, in 2024, added 123,000 rooms and plans to increase its inventory by one-third. International markets contributed to a 7.2% rise in RevPAR. Jin Jiang, focusing on diversification, plans €400m investments by 2027. Hilton added 100,000 rooms, reaching 3,500 hotels, and expanded its lifestyle portfolio. H World added 170,000 rooms, aiming to open 2,300 hotels in 2025. Accor, with a historic €1 billion gross margin, targets global growth, emphasizing Africa. Hyatt, with 138,000 rooms planned, acquired Standard International and Playa Hotels.

2 min

H-ON Le Mag April: Hotel Channel Manager, an Essential Tool for Optimal Visibility

💻 With tech advancements and evolving consumer behavior, hotel distribution channel management is crucial for optimizing inventory visibility and bookings. A hotel channel manager connects Property Management Systems (PMS) with Online Travel Agencies (OTAs) and Global Distribution Systems (GDS), synchronizing data in real-time. It prevents overbookings and provides analytics for data-driven decisions. Key criteria for choosing a channel manager include ease of use and system compatibility. Efficient management boosts revenue and occupancy rates.

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