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b.courtin

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  • 7 min

2025 Global Hotel Group Rankings: A Fourth Member Joins the “Millionaire” Club

🏨 Marriott, in 2024, added 123,000 rooms and plans to increase its inventory by one-third. International markets contributed to a 7.2% rise in RevPAR. Jin Jiang, focusing on diversification, plans €400m investments by 2027. Hilton added 100,000 rooms, reaching 3,500 hotels, and expanded its lifestyle portfolio. H World added 170,000 rooms, aiming to open 2,300 hotels in 2025. Accor, with a historic €1 billion gross margin, targets global growth, emphasizing Africa. Hyatt, with 138,000 rooms planned, acquired Standard International and Playa Hotels.
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  • 2 min

H-ON Le Mag April: Hotel Channel Manager, an Essential Tool for Optimal Visibility

💻 With tech advancements and evolving consumer behavior, hotel distribution channel management is crucial for optimizing inventory visibility and bookings. A hotel channel manager connects Property Management Systems (PMS) with Online Travel Agencies (OTAs) and Global Distribution Systems (GDS), synchronizing data in real-time. It prevents overbookings and provides analytics for data-driven decisions. Key criteria for choosing a channel manager include ease of use and system compatibility. Efficient management boosts revenue and occupancy rates.
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H-ON Le Mag April: The role of intermediaries is being challenged in hotel distribution

💰 By 2030, direct digital bookings are projected to dominate the hotel industry with over $400 billion in gross bookings, surpassing online travel agencies (OTAs) at $333 billion. OTA commissions have increased from 15-20% to 30% or more, with hotels sometimes paying up to 40% due to volume discounts. This trend stresses the need for hotels to optimize their distribution channels, balancing cost, reach, and control over guest experiences.
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Hospitality-ON Le Mag : Joachim Benabdallah, Sales & Marketing Director, the SomnOO Group

🏨 Joachim Benabdallah oversees a team of 5 revenue managers managing 64 hotels in France and Germany, aligning revenue, sales, and marketing strategies. Revenue management tools (RMS) operate 7 days a week, using complex algorithms for precise demand forecasts. RMS is a "black box," evolving with AI but lacks weather data integration for leisure hotels. Hotel managers retain ultimate pricing decisions, though RMS suggests optimal prices. Integrating RMS with CRM remains challenging.
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  • 2 min

Could HBX Group be a hotelier’s best friend in distribution? Not so sure!

💰 HBX Group, spanning Hotelbeds, Bedsonline, Roiback, and TravelStack, demonstrated robust financial performance in H1, ending March. Transactions surpassed €3.4 billion, a 12% rise with a 6% market growth. Sales reached €319 million, up 10%, driven by Europe, Africa-Middle East, and Asia-Pacific, yielding EBITDA near €160 million, up 14%. The group serves over 60,000 retailers in 170 markets, processing 6.2 billion searches daily. CEO Nicolas Huss emphasizes growth amid macroeconomic volatility.
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What is the short-term future for India’s Oyo Hotels?

💰 Ritesh Agarwal, holding 30% of Oyo Hotels' capital, faced a 3rd IPO block by SoftBank, a 40% stakeholder, possibly delayed until 2026. Valuation once near $12 billion in 2021, SoftBank aims for a profitable exit. Agarwal borrowed $2.2 billion, backed by SoftBank's Masayoshi Son, with repayments due by year's end. Oyo's Q1 sales rose 60% to $250 million, targeting a $100 million net profit by year-end, potentially doubling by 2026. SoftBank might extend the loan repayment deadline for Agarwal's patience.
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Hospitality-ON Le Mag Avril : Olivier Mouchet, founder of Mouchet Consulting Agency

📈 Olivier Mouchet, an INSEEC Paris graduate and digital hotel distribution specialist, founded Mouchet Consulting. He highlights that the hotel technology ecosystem, which may seem complex, grew progressively with market needs. Key elements include 40% offline bookings and 60% online, with decision-making aided by RMS tools predicting outcomes with over 90% accuracy. Choices between universal platforms and specialized tools are debated. Hoteliers must reflect on the balance between revenue and profitability when selecting technologies, amidst the transition to Cloud-based systems. 🏨
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Hospitality-ON Le Mag – The new challenges of hotel distribution

📦 Hospitality-ON's latest report reviews the state of hotel distribution, highlighting the challenge of balancing direct sales against OTA control and leveraging AI. While integrated platforms offer seamless journeys, best-of-breed models focus on specialized interoperability. With OTAs like Booking.com and Expedia dominating, hotels strive to increase direct bookings through digital marketing and personalization, navigating data privacy concerns. AI emerges as a crucial tool for personalization, challenging OTA pricing algorithms and offering new opportunities for direct visibility. The report emphasizes the importance of intelligent data use and technological flexibility for hotels to reduce third-party reliance and gain competitive advantages. Full insights are exclusive to H-ON subscribers.
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