Visit Oslo Targets Winter Hotel Bookings With Follow-Up to Campaign That Drew Over 25 Million Views
🏨 Visit Oslo is reviving its viral “Is It Even a City” anti-ad campaign with a winter follow-up aimed at filling hotel rooms during Oslo’s low season. The original 2024 video, starring deadpan protagonist Halfdan telling viewers “I wouldn’t come here,” earned more than 25 million organic views across platforms and a Silver Lion at Cannes Lions, according to Visit Oslo. Project manager Tord Baklund worked on both videos.
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