Hoteling in the Aftershock
Q4 2025 – correction, divergence, and the quiet fight for survival. The post-pandemic boom has faded into realism. After two years of pent-up travel demand and record rates, the U.S.…
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Posts by author
Bashar Wali
8 posts
Time’s Up on Checkout
Why hotels need to end the 11 a.m. rule and give guests 24 hours of their own time. The 11 a.m. checkout is a relic. Your stay should last 24…
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When Fashion Checks In
Why fashion houses are embracing hospitality and how to make the collaboration more than a logo on a lounge chair. Luxury fashion is stepping off the runway and into hotel…
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Hospitality: If You’re Not Having Fun, You’re Doing It Wrong
The hotel industry is not designed for the dispassionate or detached. It’s a world built for people who notice everything, who obsess over ambiance, who analyze lobby lighting and critique…
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Hospitality: If You’re Not Having Fun, You’re Doing It Wrong
The hotel industry is not designed for the dispassionate or detached. It’s a world built for people who notice everything, who obsess over ambiance, who analyze lobby lighting and critique…
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You Can’t Renovate Vibes: Why Culture Is the Real Hotel Upgrade
In a recent piece, I explored HBO’s The White Lotus as a satirical but surprisingly accurate reflection of today’s hospitality industry. The piece sparked a flood of responses—from current and…
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What The White Lotus Can Teach Us About Hospitality (And Guests Who Should Probably Just Stay Home)
Let’s get this out of the way: HBO’s The White Lotus is not a hospitality show. It’s a show about the rich behaving badly—on vacation. But that’s exactly why it…
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The State of the (Dis)Union: Early Q1 Signals and What’s Ahead in 2025
We’re only a few chapters into Q1, but the early pages tell a familiar story: ADR’s inching upwards, occupancy’s stalling, and costs are still throwing elbows. The industry’s clinging to…
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