Surya Hotels to Transform 55-Acre Estate into IHG's First Noted Collection Hotel by 2027
🏨 The 55-acre estate near Hertfordshire, north of London, is being transformed by Surya Hotels, part of the Flying Trade Group. By 2027, it will become part of the Noted Collection by IHG. Features include a wellness center, tennis courts, a driving range, and a 25-meter pool. The strategy reflects a broader trend in the hotel industry, with major brands like Marriott, Hilton, and Hyatt pursuing “soft brand” partnerships to expand their portfolios while retaining unique identities.
Share