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Beautiful Destinations

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By 2040, 77% of the world's $15 trillion travel spending will happen without crossing a single border. | Beautiful Destinations

🗺 By 2040, 77% of global travel spending ($15 trillion) will be domestic, totaling $11.7 trillion—tripling from today's $4.1 trillion. Domestic, regional, and international travel will see 3x, 3x, and 3.3x growth respectively. Destinations like Riyadh, rural Chinese provinces, and Bavaria are becoming more popular as people redefine "exotic." Local opportunities are key, and regional partnerships are crucial with a 6.9% CAGR. The "staycation" trend is gaining profitability.
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The Transformative Power of Social Media in Travel

```html 🌍 ``` In the upcoming "2025 State of Social Media in Travel Report" by Beautiful Destinations, the travel industry's shift to digital and social media's pivotal role is highlighted. The report, publishing in January 2025, notes that online travel agencies like Expedia and Booking.com began the digital transformation, which has since been propelled by platforms such as Instagram, TikTok, and YouTube. Beautiful Destinations itself, with over 50 million followers, illustrates this change. Studies show 77% of travelers use social media for planning, with 75% inspired by it to visit new places. With Millennials and Gen-Z expected to account for 80% of travel spending, travel brands need to focus on social media strategies to maintain relevance. Social media has surpassed search engines and traditional media as the primary source for travel inspiration, with users spending on average 176 hours annually on social platforms searching for travel ideas. Content creators on Instagram, YouTube, and TikTok have become the new influencers, reshaping travel trends and brand strategies.
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