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Ben Wolff

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Farm hospitality is an $8 billion market today. By 2033, it'll be $21 billion. Here's what's driving the growth. I talk about agritourism and farm hospitality a lot. And the data is finally… | Ben Wolff | 122 comments

🏡 Farm hospitality is an $8 billion market projected to reach $21 billion by 2033 with an 11.9% compound annual growth rate. North America holds 46% of the global market. Consumers demand transparency: 99% for fresh foods, 98% for packaged foods. Leading farm hotels like Blackberry Farm and The Newt offer "seed-to-soul" experiences. Agrihoods are expanding, with 200 across 28-30 states. This sector thrives on transparency, wellness, and community, blending agriculture with hospitality and real estate.
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TikTok just rolled out a feature that could disrupt the whole hospitality industry. Meet TikTok Go: The first major step toward social platforms becoming full-fledged booking engines. We've been… | Ben Wolff | 71 comments

📱 TikTok Go is revolutionizing the hospitality industry by enabling direct hotel bookings within the app through a Booking.com integration. Active in Indonesia and Japan, it's expanding to the U.S., with future plans covering food and other services. 81% of travelers use social media for inspiration, primarily Gen Z and millennials. TikTok Go streamlines the discovery-to-booking process, boosting conversions and improving ROI tracking. This shift positions social platforms to compete with OTAs effectively.
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We're in a media revolution. And most hotels don't even know it… | Ben Wolff | 13 comments

📱 In the media revolution, hotels are shifting to become media-first companies. Social media enables deep connections with potential guests, transcending just promotional content. Successful brands are integrating media into their strategy to form unbreakable loyalty, focusing on guest connections rather than price competition. Embracing this change requires immediate action, investment, and strategic planning, as it's essential for hospitality brands to thrive in today's attention economy.
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