Beyond the Crisis: How Legacy Brands Are Winning in a Disrupted World
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Hermès achieved €15.2 billion revenue in 2024, a 15% increase, with a net profit of €4.6 billion, driven by sales in Americas. LVMH saw only 1% revenue growth reaching €84.7 billion. Kering shares dropped by 41%, reducing market value to €30 billion. Hermès plans to enter haute couture by 2026-2027. Prada and Miu Miu thrived with cultural engagements, while Prada's CEO Andrea Guerra, since 2023, focuses on consumer expectations. Moncler Group's revenues surpassed €3.1 billion, up 4%, with a net profit of €639.6 million. Richemont, with Cartier, reported strong demand in the U.S. Ferrari's net profit rose to €1.526 billion in 2024, with operating profit up by 16.7%. Nike's stock increased by 6.2% following a Skims collaboration announcement. On reported a 32% sales increase and is expected to exceed $2.6 billion in sales. The global luxury market is projected to grow annually between 1% and 3% from 2024 to 2027.
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