Travel is shifting from "where to go" to "what to do there." | Bobby Demri | 16 comments
🏠 Global experiences market to hit $3.1 trillion by 2025. Tourist spending contributes $1.3 trillion, but only 25% structured and paid. Infrastructure lags as 60% of travelers plan around live events. Gen Z spends twice as much as Boomers, prioritizing online booking and shareability. Event-led discovery platforms are key. ROCH Ventures sees this as a demand shift, not just a category. Sources: McKinsey, Skift (Sept 2024), American Express Global Business Travel Trends (2025).
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