HEDONIST recently expanded its scenario-based travel model globally, and itโs a crazy example of a change thatโs been happening in the luxury travel industry for a while. Instead of starting with anโฆ | Boris De Bel | 16 comments
🌎 HEDONIST's global expansion of its scenario-based travel model reflects a shift in luxury travel. Instead of itineraries, trips revolve around narratives like historical moments or scientific expeditions, engaging travelers as participants. This model appeals to ultra-high-net-worth individuals (UHNW), prioritizing meaning, context, and memory over traditional luxury elements. As affluent travelers seek unique experiences, the luxury industry may increasingly adopt this approach, emphasizing depth and involvement in travel experiences.
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