Lamb appeals to slightly adventurous, affluent restaurant diners
🍚 U.S. per capita annual consumption of lamb is less than 1 pound vs. over 13 pounds in Australia. Lamb consumers in the U.S. typically have annual incomes over $150,000, tend to be millennials, male, and white. Technomic reports a 0.5% increase in lamb menu mentions over the past year. Fine-dining restaurants (47.2%) and upscale casual-dining restaurants (31.8%) often feature lamb. Taziki’s Mediterranean Café, with its 97th location in Johns Creek, Ga., attributes 10% of sales to lamb dishes. Butchr Bar in Los Angeles offers lamb salami with macadamia nuts and Australian pepper berry.
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