Operators Turn to Commission-Free Membership Options for Greater Control Over Distribution and Guest Relationships
💸 Hotels are shifting to membership models, offering commission-free bookings. This trend sees properties aiming to strengthen direct guest relationships and reduce reliance on online travel agencies (OTAs). By bypassing OTA fees, hotels can increase profitability and provide enhanced guest experiences. As of now, there's a push across the industry to embrace this model, transforming how bookings are managed and guest loyalty is nurtured.
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