Cali Saturn

📲 74% of Gen Z prefer TikTok over Google for searches as of 2024. TikTok's "For You" page drives most video views and is key for social SEO success. The platform emphasizes entertainment, making brand discovery engaging. SEO strategies for TikTok differ from Google, focusing on content relevance over brand authority. Important factors include hashtag optimization, keyword placement in video descriptions/captions, and using trending sounds and filters for content. Engagement is influenced by video quality and effective CTAs. Thumbnail attractiveness is crucial for visibility. Performance is measured by KPIs, keyword ranking, audience demographics, and interaction metrics. TikTok Creative Center provides trend insights and keyword research tools.