Camille Girard

For hoteliers, filling rooms and event spaces consistently is a top priority. But what if there was a steady, often recession-proof market segment that many hotels overlook? Enter SMERF groups—Social,…

In the fast-paced world of hospitality, standing out means offering more than just rooms—it’s about creating experiences. This is where MICE (Meetings, Incentives, Conferences, and Events) transforms hotels into hubs…

As the hospitality industry evolves, attracting MICE customers (Meetings, Incentives, Conferences, and Exhibitions) becomes increasingly vital for hotels seeking sustainable growth. These clients offer significant revenue potential and can drive…