Fast, Smart, and Personalized: How Hotels Can Win More RFPs
Speed is everything in today’s world, where 79% of RFPs are won by one of the first three hotels to respond. But being first isn’t enough—you must also be smart and…
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Posts by author
Camille Girard
7 posts
What is SMERF, and How Can Your Hotel Capitalize on It In 2025?
For hoteliers, filling rooms and event spaces consistently is a top priority. But what if there was a steady, often recession-proof market segment that many hotels overlook? Enter SMERF groups—Social,…
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Understanding MICE in Hospitality: Benefits, Challenges, and Trends
In the fast-paced world of hospitality, standing out means offering more than just rooms—it’s about creating experiences. This is where MICE (Meetings, Incentives, Conferences, and Events) transforms hotels into hubs…
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How to attract MICE customers to your hotel – 5 Strategies
As the hospitality industry evolves, attracting MICE customers (Meetings, Incentives, Conferences, and Exhibitions) becomes increasingly vital for hotels seeking sustainable growth. These clients offer significant revenue potential and can drive…
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70 Terms Every Hotelier Should Know – Hospitality Industry Glossary
Welcome to our essential guide on the 70 hospitality terms and acronyms, every hotelier should know. Whether you’re a seasoned professional or new to the industry, mastering these terms is…
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How to Craft the Perfect BEO with Example
Planning a successful banquet event requires meticulous preparation and organization. A crucial tool in your event planning arsenal is the Banquet Event Order (BEO). This guide will walk you through…
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Everything You Need to Know About Hotel CRM: A Comprehensive Guide
In the hospitality industry, exceptional guest experiences are your competitive edge. Hotel Customer Relationship Management (CRM) systems turn guest data into actionable insights, enabling personalized service and unwavering loyalty. This…
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