Camille Girard

2 min

The Power of Now: How Hoteliers Can Win by Moving Faster

“Conversations with hospitality leaders keep bringing me back to the same point: speed has become the new currency in our industry,” says Ilaria Marinoni, Head of Sales at Thynk. “VPs…

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3 min

How Hotel Sales Teams Can Rebuild Their B2B Pipeline in 2025

Inbound leads feel slower. Response rates are lower. And what used to be a predictable flow of group and corporate business now feels uncertain. If you’re part of a hotel…

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2 min

AI in Hospitality: Why Clean Data Comes First

AI is everywhere. It’s reshaping industries, generating headlines, and raising important questions—especially in hospitality, where the human touch matters most. As a hotelier, you may be wondering: Which AI use…

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10 min

The Ultimate Guide to Banquet Event Orders (BEOs) in 2025

In the fast-paced hospitality world, precision and clarity are paramount. Imagine orchestrating a grand event without a hitch, where every detail aligns perfectly with the client’s vision. This is where…

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3 min

How to Access Thynk University & Enroll in a Course

Having a very customer centric focus here at Thynk, we feel strongly about being able to help our users, whether it’s through our customer success and support teams, our quarterly…

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4 min

Why Hotel Sales Teams Only Spend 30% of Their Time Selling – And How to Fix It

In a perfect world, hotel sales teams would spend their days doing what they do best—building relationships, closing deals, and growing revenue. But in reality, they only spend 30% of…

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6 min

Fast, Smart, and Personalized: How Hotels Can Win More RFPs

Speed is everything in today’s world, where 79% of RFPs are won by one of the first three hotels to respond. But being first isn’t enough—you must also be smart and…

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5 min

What is SMERF, and How Can Your Hotel Capitalize on It In 2025?

For hoteliers, filling rooms and event spaces consistently is a top priority. But what if there was a steady, often recession-proof market segment that many hotels overlook? Enter SMERF groups—Social,…

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7 min

Understanding MICE in Hospitality: Benefits, Challenges, and Trends

In the fast-paced world of hospitality, standing out means offering more than just rooms—it’s about creating experiences. This is where MICE (Meetings, Incentives, Conferences, and Events) transforms hotels into hubs…

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