How Hotel Sales Teams Can Rebuild Their B2B Pipeline in 2025
Inbound leads feel slower. Response rates are lower. And what used to be a predictable flow of group and corporate business now feels uncertain. If you’re part of a hotel…
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Posts by author
Camille Girard
12 posts
AI in Hospitality: Why Clean Data Comes First
AI is everywhere. It’s reshaping industries, generating headlines, and raising important questions—especially in hospitality, where the human touch matters most. As a hotelier, you may be wondering: Which AI use…
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The Ultimate Guide to Banquet Event Orders (BEOs) in 2025
In the fast-paced hospitality world, precision and clarity are paramount. Imagine orchestrating a grand event without a hitch, where every detail aligns perfectly with the client’s vision. This is where…
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How to Access Thynk University & Enroll in a Course
Having a very customer centric focus here at Thynk, we feel strongly about being able to help our users, whether it’s through our customer success and support teams, our quarterly…
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Fast, Smart, and Personalized: How Hotels Can Win More RFPs
Speed is everything in today’s world, where 79% of RFPs are won by one of the first three hotels to respond. But being first isn’t enough—you must also be smart and…
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What is SMERF, and How Can Your Hotel Capitalize on It In 2025?
For hoteliers, filling rooms and event spaces consistently is a top priority. But what if there was a steady, often recession-proof market segment that many hotels overlook? Enter SMERF groups—Social,…
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Understanding MICE in Hospitality: Benefits, Challenges, and Trends
In the fast-paced world of hospitality, standing out means offering more than just rooms—it’s about creating experiences. This is where MICE (Meetings, Incentives, Conferences, and Events) transforms hotels into hubs…
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What is MICE in Hospitality? Everything You Need to Know
In the fast-paced world of hospitality, standing out means offering more than just rooms—it’s about creating experiences. This is where MICE (Meetings, Incentives, Conferences, and Events) transforms hotels into hubs…
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How to attract MICE customers to your hotel – 5 Strategies
As the hospitality industry evolves, attracting MICE customers (Meetings, Incentives, Conferences, and Exhibitions) becomes increasingly vital for hotels seeking sustainable growth. These clients offer significant revenue potential and can drive…
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70 Terms Every Hotelier Should Know – Hospitality Industry Glossary
Welcome to our essential guide on the 70 hospitality terms and acronyms, every hotelier should know. Whether you’re a seasoned professional or new to the industry, mastering these terms is…
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