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Camille Girard

15 posts
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  • 7 min

What is MICE in Hospitality? Everything You Need to Know

  • Camille Girard
  • 20 November 2024
In the fast-paced world of hospitality, standing out means offering more than just rooms—it’s about creating experiences. This is where MICE (Meetings, Incentives, Conferences, and Events) transforms hotels into hubs…
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  • 7 min

How to attract MICE customers to your hotel – 5 Strategies

  • Camille Girard
  • 12 November 2024
As the hospitality industry evolves, attracting MICE customers (Meetings, Incentives, Conferences, and Exhibitions) becomes increasingly vital for hotels seeking sustainable growth. These clients offer significant revenue potential and can drive…
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  • 11 min

70 Terms Every Hotelier Should Know – Hospitality Industry Glossary

  • Camille Girard
  • 13 August 2024
```html 📌 ``` Mastering 70 hospitality terms is essential for hoteliers. ABVPOR calculates average revenue per booking per available room. ADR measures average revenue earned per sold room. AGOP indicates profitability including both revenue and expenses. AI enhances guest experiences and efficiency. ALOS determines average nights guests stay. B&B offers lodging and breakfast in a home or inn. BAR is the lowest unrestricted rate available. Chatbots provide instant guest responses. CRS manages room inventory across channels. Dynamic Pricing adjusts room rates based on demand. Extended Stay caters to long-term stays. GOPPAR measures profitability per available room. MICE stands for Meetings, Incentives, Conferences, and Exhibitions. Occupancy Rate is a key success indicator. OTAs are online booking platforms with high commission fees. Packages bundle multiple elements for value and convenience.
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  • 5 min

How to Craft the Perfect BEO with Example

  • Camille Girard
  • 9 July 2024
Planning a successful banquet event requires meticulous preparation and organization. A crucial tool in your event planning arsenal is the Banquet Event Order (BEO). This guide will walk you through…
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  • 5 min

Everything You Need to Know About Hotel CRM: A Comprehensive Guide

  • Camille Girard
  • 1 July 2024
In the hospitality industry, exceptional guest experiences are your competitive edge. Hotel Customer Relationship Management (CRM) systems turn guest data into actionable insights, enabling personalized service and unwavering loyalty. This…
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