Posts by author

Cara Lai Miles

5 posts
View Post
  • 2 min

TrustYou at World Travel Market London 2025: Connecting with the Global Hospitality Community

📅 November 2025, London hosted the World Travel Market (WTM), a key event for the travel and hospitality industry. Thousands of professionals gathered to discuss industry trends, innovation, and technology. TrustYou participated, engaging with brands like MEININGER and Mandarin Oriental, and tech partners Apaleo and Mews. Networking included informal events and a TrustYou Happy Hour. WTM 2025 reinforced its role as a hub for the global hospitality community, with anticipation already building for WTM 2026.
View Post
Share
View Post
  • 3 min

Rethinking Quality in Tourism: TrustYou’s Georg Thanner on the Power of Reviews

📝 On May 13, 2025, in Garmisch-Partenkirchen, Bavaria, the BZT Annual Conference united tourism professionals. Georg Thanner of TrustYou delivered a keynote on redefining quality using review data. He emphasized the variability of quality perceptions and the importance of personal connections in service. TrustYou's analysis helps businesses with tailored service adjustments and strategic decisions. Real-world applications included monitoring hotel performance and influencing regional awards, highlighting the value of feedback in tourism quality management.
View Post
Share
View Post
  • 2 min

TrustYou at RBOT 2025: Empowering Tourism Observatories with Smart, AI-Driven Solutions

📈 On June 26, 2025, at RBOT IX in Blumenau, Brazil, TrustYou's Emmanuel Richter presented on AI-driven guest feedback solutions transforming tourism data collection and sentiment analysis. The panel, with over 200 attendees, addressed how AI reshapes tourism strategies. Discussions underscored AI's role in the industry's present, emphasizing collaboration among public, academic, and private sectors. TrustYou celebrated the exchange of ideas towards sustainable, visitor-focused tourism.
View Post
Share
View Post
  • 3 min

Leveraging TrustYou for Digital Transformation and Tourism Development

🏖 Leandro Carvalho Lima, since 2014, has been working on tourism development in Mato Grosso, Brazil. The Tourism Observatory, created in 2020, uses data-driven strategies and TrustYou to improve tourism. TrustYou helps monitor over 120 establishments, automating the collection of feedback and KPIs, such as response rates and reviews. The IDTUR Index was developed to track destination performance. Recognition includes second place in the National Tourism Award. Partnerships extend to international tourism observatories, enhancing benchmarking and sustainable tourism development.
View Post
Share
View Post
  • 4 min

Digitization and Reviews as Drivers for Destination Tourism Development: Best Practice of Trentino Marketing with TrustYou

🏖 Trentino Marketing's adoption of TrustYou has allowed performance analysis of accommodations via reviews, with 250 out of 2000 apartments regularly receiving feedback. More than 800 facilities now offer free wi-fi, and over 5,000 have access to a review widget, though only 500 have implemented it. Operator response to reviews is around 20%. Advances include integration with Trentino Guest Card, HBenchmark system, and predictive analytics. The 2020-launched "Trentino Operator Dashboard" assists in digital presence management, and a QR Code survey project is being tested to boost review collection.
View Post
Share