Carly Ferranolo

📈 Cendyn, a global hospitality technology company, emphasizes PMax's role in reaching potential guests by leveraging Google’s vast user data to target based on interests and behaviors, complementing traditional advertising. PMax utilizes machine learning and responsive design for ad placements and requires strategic campaign setup with clearly defined goals and audience signals. Cendyn uses additional Floodlight parameters such as ADR, Booking Windows, and ABV for precise optimization. The integration of CRM data with PMax further enhances targeted advertising. Post PMax launch, an 11% increase in bookings and 24% increase in revenue were observed in traditional search campaigns. Cendyn has been serving hoteliers for nearly 30 years, promoting its Find, Book, Grow strategy for revenue and profitability.