Paris Based Touriste Saw +133% Impressions With Google PMax for Travel Goals
🏨 Paris-based hotel group Touriste, partnering with Cendyn's Digital Marketing Platform, achieved a 133% increase in impressions and a 51% surge in clicks in the second half of 2024. By integrating Google's Performance Max for travel goals (PMTG), Touriste targeted Belgium and the Netherlands, exceeding their ROI goal of x12 with a remarkable 23.4x annual ROAS. The group reported a 19% revenue growth, a 364% increase in clicks, and a 43% reduction in cost per conversion across metasearch, paid search, and PMTG campaigns. Touriste operates 15 hotels and several campings, having expanded since its inception in 2008.
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