‘Every problem is a marketing problem’: Why marketers make great general managers
📙 eBay UK's GM Eve Williams and General Mills’ VP Ben Pearman spoke at The Marketing Society’s Global Conference on November 14, 2023. Williams, promoted to GM from CMO in March 2023, highlighted marketers' customer-centric approach as crucial for GMs. General Mills often promotes marketers to CEOs due to their consumer focus. Both emphasized the role of marketing experience in fulfilling the strategic functions of a GM, despite challenges like people management and cross-division collaboration. Williams also stressed the importance of turning to younger team members for fresh perspectives.
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