Colin Nagy

🌏 Bernhard Bohnenberger, known as BB, recalls the early days of Six Senses when charging $1,000 a night seemed ambitious. Now, 30 years later, the same experience costs $5,000. In 2019, Six Senses was sold to IHG for $300 million. BB left shortly after and spent five years developing the Discover Collection, catering to luxury travelers seeking deeper, meaningful experiences like scuba diving with marine biologists.