Hilton Launches Undergraduate Hotel Brand for University Towns, Targeting 400-500 Properties by 2027
🏨 Hilton launches Undergraduate by Hilton, a new hotel brand targeting university towns, expected to open its first property in 2027. The brand aims for 400-500 hotels long-term, offering a more accessible alternative to the Graduate by Hilton. Part of Hilton’s strategy to expand its lifestyle portfolio to 700 hotels by 2028, it plans 60 lifestyle openings in 2023. Features include social hubs, study areas, and participation in the Hilton Honors loyalty program with over 250 million members.
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