Maybourne Luxury Hotel Group Shifts Focus to US, UK, Europe Amid Decreased Middle Eastern Bookings and Expansion Plans
📈 Maybourne Group, owned by Sheikh Hamad bin Khalifa al-Thani's family, refocused on the US, UK, and Europe due to declining Middle Eastern bookings after the Iran war started in February. Middle Eastern bookings fell by 50% in March. Maybourne increased first-half 2026 revenue by diversifying markets. Led by CEO Marc Socker, and chaired by José Silva, the group plans 15 hotels by 2035, welcoming its first Paris property next year. Expansion focuses on New York and Asia, not UK.
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