Soho House opens in historic São Paulo hospital filled with local art and furniture
🏠 Soho House opened its first South American location in São Paulo, taking over a historic building. The members' club includes 32 guest rooms and integrates Brazilian modernism into its design. Local artisans provided furniture and decor, surrounding a central courtyard with a capacity of 68 members and guests. The building features two event spaces, artwork from 60 Brazilian artists, and rooms with locally sourced lighting and furnishings. A future phase in 2025 will add a gym and rooftop pool. Soho House operates 42 locations globally, with the São Paulo outpost part of recent expansions in the Americas.
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