How Big Data and predictive analysis transform hotel operations and drive growth
📈 LARC forecasts for the U.S. Lodging industry in 2025 include a 2.7% increase in RevPAR to $102.29, a 2.7% ADR growth to $162.85, and occupancy remaining at 62.8%. U.S. Hotel EBITDA is expected to rise by 1.1%, with Hotel Values increasing by 3% in 2025. Over the next five years, Hotel Values are projected to grow by a total of 12%. The forecast relies on U.S. census data and U.S. Bureau of Economic Analysis statistical data, such as national GDP and Corporate Profits. LARC's U.S. RevPAR model has an R-squared of 98.7% within a standard error of 2.7%, back-tested to 2000. Predictive analytics in the lodging industry requires high-quality inputs for reliability, with a preference for econometric models using quarterly data.
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