David Kijlstra

🏨 In 2024, luxury brands Gucci, Louis Vuitton, and Louboutin expanded into hospitality, revamping and partnering with iconic hotels such as White 1921 in Saint-Tropez, the Maidstone Hotel in the Hamptons, and a 5-star hotel in Melides, Portugal. Louis Vuitton also operates a hotel in Paris, and Elle Magazine has one in Amsterdam. These collaborations offer benefits like higher rates, built-in marketing, and novel guest experiences, hinting at a potential trend for other consumer brands like Nike, Patagonia, or Mercedes.