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Denis Stackeusky

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GHA CEO points to loyalty growth as Q1 revenue driver

🏨 Global Hotel Alliance (GHA) started 2025 with $746 million in Q1 revenue, a 15% increase. GHA DISCOVERY loyalty program now boasts 30 million members. Room nights increased by 12%, and average daily rate (ADR) rose by 3%. Cross-brand revenue grew by 11%. DISCOVERY Dollars redemption surged 60%, with Spain, Germany, China, and Singapore leading. Redemptions generated 7.6 times more revenue, with over D$1,000 redemptions yielding 4-5 times the value. New memberships in Q1 grew by 8%, totaling 850,000. International stays contributed 70% of revenue; Maldives and Thailand saw the highest with 100% and 95%. China's stay revenue grew by 19%. Rotana's addition in March expanded GHA's portfolio by 80 hotels.
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Sofitel Legend Amsterdam begins historic renovation

🏡 Sofitel Legend The Grand Amsterdam, dating back to the 15th century and once a convent, royal guesthouse, and Amsterdam City Hall, will be renovated by French designer Pierre-Yves Rochon to merge historical elements with modern luxury. The hotel features the Wedding Chamber from 1925, 175 rooms and suites including Legendary Suites and a new Bridal Suite, and will introduce a redesigned courtyard garden and a Florista Tea & Cocktail Lounge. Sustainability efforts include improved insulation, geothermal energy systems, and the use of certified woods and natural textiles. The Grand boasts Green Key Gold, EarthCheck Silver, and a platinum rating from Accor for sustainability.
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Wyndham moves to jumpstart Super 8 expansion in Southern Europe

📰 Wyndham Hotels & Resorts partners with Soliteight Hotel Projects SA to introduce Super 8 in Spain and Portugal, planning 40 hotels within a decade. The first hotel will open in Leiria, Portugal in Q4 2027. Modular construction will be utilized predominantly. Wyndham aims to fill the budget-friendly accommodation gap, with Spain having received a record 94 million international visitors in 2024 and a 3.2% GDP growth that year. Spain and Portugal have a 10% lower budget brand penetration compared to other European markets, despite a 142% RevPAR increase since 2019. Wyndham has over 550 European hotels, with existing Spanish and Portuguese properties under different brands.
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Driftwood Capital closes $1.2B portfolio consolidation

🏨 Driftwood Capital finalized a $1.2-billion hotel consolidation, combining 18 hotels with 4,203 rooms across 10 states. Properties include Hilton, Marriott, and Margaritaville brands, with locations in California, Texas, Florida, and more. Financing involved a $330 million senior loan by Wells Fargo and $85 million in preferred equity from ACORE Capital, which manages $19 billion. Notable hotels in the portfolio are Margaritaville Lake Resort with 520 rooms and Marriott San Diego Mission Valley with 353 rooms.
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Waldorf Astoria opens in Costa Rica’s Punta Cacique

🏡 Waldorf Astoria Costa Rica Punta Cacique, part of Hilton’s luxury portfolio, recently opened on Punta Cacique peninsula. The 188-room resort, located near Playa Penca, boasts six dining options, a multi-level pool, kids and teens clubs, a 17,000-square-foot spa and fitness center, and 10,000 square feet of meeting space. Just 25 minutes from Daniel Oduber Quirós International Airport, the resort features 148 guest rooms, 40 suites—some with private plunge pools—and received the “Bandera Azul Ecológica” award.
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W Austin has opened what it calls the largest hotel suite in the city

🏡 W Austin completed a renovation, now offering the most two-bedroom suites in the city and the largest suite, Penthouse I, at 1,798 sq ft with views of Lady Bird Lake and Austin skyline. Four of the hotel’s 32 premium suites, located on the 16th floor, provide an enhanced stay with upgraded fixtures, concierge service, and city views. The design includes work by Texas-based and international artists, deep green wall tones, hardwood flooring, and music-inspired visual elements, specifically by photographer Scott Newton. The renovation caters to group and long-stay travelers, aligning with current Austin hospitality market expectations.
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Ennismore to open a Hyde Suites in Bali’s Seminyak district

🏕 Hyde Hotels, set to open Hyde Suites Seminyak Bali in 2026, will be their first Asian location with 59 suites. Positioned in Seminyak, Bali, the property offers beachfront access, a beach club, rooftop dining, and suites with swim-up options. Ennismore's spokesperson highlights the move as key to the brand's expansion in the Asia-Pacific. The hotel will embrace local culture with activities and design inspired by Bali's traditions. Hyde's portfolio includes properties in Miami, Dubai, Ibiza, London, Johannesburg and Bodrum.
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Banyan Group opens Garrya resort in Vietnam

🏕️ Banyan Group opened Garrya Mu Cang Chai resort in Yen Bai Province, Northern Vietnam, offering a peaceful retreat with 110 rooms, suites, and villas. Covering 16 acres, amenities include the 8LEMENTS Spa, a variety of dining options, ReCharge Gym, and a pillarless bamboo ballroom. It's a six-hour drive from Hanoi, near Mam Xoi and Mong Ngua rice terraces. With cultural designs and luxury options like private pools, it's suitable for leisure and business travelers seeking nature and culture.
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