Kempinski expands partnership with BTG in China; teases new brand
🏨 Kempinski Hotels and BTG Hotels Group continue a partnership over 20 years, strengthening their luxury and lifestyle presence in China with a multi-year investment plan. The collaboration will grow Kempinski’s Chinese heritage hotel portfolio, launch a new lifestyle brand targeting 200 hotels in five years, and expand the NUO and Bristoria brands. Key Co., a joint venture company established in 2001, manages 22 hotels. Kempinski first entered China in 1992 and extended their agreement with BTG Hotels in 2018 for another 50 years. The growth strategy is part of Kempinski's global initiative to regain market leadership and reposition its brand.
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