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Derek Herscovici

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  • 4 min

Hotels Leverage Surge Pricing for Revenue Growth During 2026 FIFA World Cup, Despite Modest Occupancy Increases

🏆 Hosted in 2026, the FIFA World Cup final at MetLife Stadium, New Jersey, drove hotel competition across North America. Despite high expectations, international visitor impact was localized, with short stays during matches. Markets with tourist appeal or surge pricing benefitted most. ADR (Average Daily Rate) rose significantly around matches, though occupancy did not always follow. Hoteliers learned to adapt to sudden demand changes, with smaller teams like Cape Verde and Curaçao causing unexpected booking surges. The next World Cups are slated for 2030 in Spain, Portugal, Morocco, and 2034 in Saudi Arabia.
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  • 3 min

Preferred Hotels & Resorts Expands I Prefer Loyalty Program to Over 700 Hotels Across 80 Countries

📈 Preferred Hotels & Resorts, with over 6 million global members, revamped its I Prefer loyalty program to enhance transparency and affordability, offering benefits from the start. Points are earned at 10 per $1 spent, with tiers Silver (0-24,999 points), Gold (25,000-49,000 points), and Titanium (50k+ points). The program includes over 700 hotels in 80 countries, with partnerships with Citibank and Capital One. Key locations include Artyzen Singapore and Condado Vanderbilt Hotel, part of the Legend Collection.
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