Doug Shapiro

📰 Creator media economy generated nearly $250 billion in revenue last year, 15% of the global media and entertainment (M&E) market. It's grown approximately 25% annually over the past four years, accounting for almost half of global M&E growth, while corporate media has grown at 3%. The creator economy is expected to exceed $600 billion and 25% of global M&E revenue by 2030. Technological, cultural, demographic, and economic factors suggest it could grow even faster, increasingly at the expense of traditional media.