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e.koureli1

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  • 8 min

Hotel development 2026: what brand formats deliver best?

🏨 Marriott and Hyatt dominate Europe's hotel development in 2026. Marriott reported a net room growth of 4.3% in 2025, adding 700+ properties and 100,000 rooms, with 75% of conversions completed within 12 months. Hyatt's global pipeline includes 148,000 rooms, a 7% increase from 2024, emphasizing lifestyle and upper-upscale brands. In the Mediterranean, Hilton and Hyatt expand with new luxury and lifestyle openings, including the Waldorf Astoria Rabat Salé and Hyatt Regency Mazagan.
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Clef Verte 2018–2025: How France turned an ecolabel into a market standard

📚 Clef Verte certified 603 establishments in France in 2018. By 2020, it increased to 643. Growth accelerated, reaching 1,077 in 2023. By 2026, 3,035 establishments were certified. Hotels led category growth, with 1,471 certified by 2025. Best Western aimed for 100% certification by 2026. Certification supports sustainability KPIs and aligns with corporate procurement. Clef Verte has evolved from a niche to a mainstream market requirement, enhancing credibility and supporting resource efficiency in hospitality.
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Weekly map of hotel openings – January #3 2026

🏨 New hotel openings are making waves globally this week. Noteworthy mentions include: the luxury brand Mandarin Oriental's new hotel in Munich, Germany, offering 162 rooms; Hilton's latest 300-room property in Bangkok, Thailand; and Marriott's 450-room resort in Dubai, UAE. With a mix of luxury, business, and leisure styles, these openings reflect the hospitality industry's ongoing expansion and diversification, catering to diverse traveler needs. Stay tuned for more updates on exciting destinations!
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Mag HON 362-363: Rosewood Hotels & Resorts: the “Sense of Place” at the pinnacle

🏠 Rosewood, in the ultra-luxury sector, follows a boutique philosophy with a strong cultural focus. Each venue is uniquely designed as a "house," deeply connected to its location. Its "Sense of Place" promise merges refined service, bold architecture, and inspired culinary experiences. Additionally, Rosewood offers Asaya, their signature wellbeing platform, enhancing the overall luxurious experience.
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