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A historic landmark transformed by Six Senses in London

🌍 Six Senses London, part of a £1 billion redevelopment of The Whiteley, will feature 109 rooms, 14 residences, and a 2,300 m² wellness hub. Designed by AvroKO and EPR Architects, it includes the UK’s first Six Senses Place. Foster + Partners lead the transformation of the 1863 site, blending heritage and sustainability. IHG's strategic project aims to optimize capital and enhance its European luxury portfolio, with a focus on sustainable, experience-led hospitality.

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2 min

London to welcome a new luxury property

🏨 Opening in 2026, The St. Regis London, located in the redeveloped Westbury Mayfair, will offer 195 rooms, including 64 suites. Marco Novella is the General Manager, emphasizing leadership and service excellence. This project is a strategic move for Marriott, enhancing its presence in London's luxury market. The St. Regis brand will consolidate Marriott’s foothold in Europe, aligning with recent expansions like The St. Regis Belgrade and The St. Regis Bodrum.

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Tivoli breathes new life into Lecce’s historic heart

🏨 Minor Hotels plans to open Tivoli Palazzo Risorgimento Lecce in 2026, partnering with Gest Resort to enhance luxury hospitality in Lecce, Italy. This addition will increase Minor Hotels’ properties in Italy to 60. The hotel blends heritage with modern design and aims to boost upscale tourism and urban regeneration in southern Italy. The project is part of Minor Hotels’ strategic growth in Europe, focusing on cultural destinations.

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From retail to hospitality: Zedwell transforms Tooting’s historic landmark

🏨 Criterion Capital is redeveloping the historic Morleys site at 103–111 Mitcham Road, South London, to include guest accommodation, retail, and F&B outlets, preserving the original façade. This adaptive reuse reduces development timelines and environmental impact. Zedwell will open its fourth London hotel in Tooting by 2027, joining locations like Piccadilly Circus and Tower Bridge. Construction begins in 2026. This expansion strategy targets London’s secondary locations, emphasizing lower risk and high-yield assets in urban markets.

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2 min

Hyatt moves forward with an ambitious EMEA expansion plan

📍 Hyatt expands in Europe and the Middle East with new projects. In Europe, the Andaz Lisbon and The Standard Lisbon will open by 2026. The Hyatt Regency Rome Central, Hyatt Regency Vilamoura Algarve, and Kennedy89 in Frankfurt are set for Q4 2025. In the Middle East, Miraval and Grand Hyatt The Red Sea will debut by 2026. The Hyatt Place AlUla and Grand Hyatt Dubai Water Park are also scheduled for 2026. These developments aim to enhance Hyatt’s lifestyle offerings across EMEA by 2027.

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Conrad continues its development across the Mediterranean market

🏨 Conrad Cyprus, a luxury resort in Cyprus, is set to open in 2026, featuring indoor and outdoor pools, a spa, and the “Aqua Piazza” lagoon. The architecture is by Cube Concept, with interiors by Hotel IM and Place in Space Architects. Michelin-starred chef Alexandros Tsiotinis will oversee cuisine, emphasizing Mediterranean flavors. This development marks Hilton's expanded presence in Europe, following Conrad Hamburg in Germany, amid rising luxury tourism demand.

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4 min

Here we are: Best Marketing Initiative

📰 Launched in June 2025, Accor's Guest Star campaign, featuring Kylian Mbappé, redefines hospitality by treating guests as stars. From September 19-22, 2025, Club Med celebrated its 75th anniversary at Galeries Lafayette in Paris. Four Seasons' White Lotus Experience offers a private jet journey from Hawaii to Sicily and Thailand. Ibis RockCorps, initiated in 2024, combines community service with exclusive concerts. Marriott Bonvoy ventures into the metaverse with Fortnite, creating Marriott Bonvoy Land for virtual travel exploration.

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3 min

Here we are: Best Innovative Brand Concept

🛌 The Ascott Limited launches lyf, a new-generation brand merging co-living and hotel experiences with features like co-working lounges and event zones. B&B HOME introduces a long-stay concept blending home comfort with hotel efficiency and social initiatives. Hyatt's The StandardX offers minimalist design for young travelers. nhow Berlin's Gaming Rooms & Studio caters to gamers with high-performance setups. Novotel's La Suite at Parc des Princes combines hospitality with live sports. UMusic Hotels in Madrid integrates live music and hospitality in a historic venue.

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4 min

Here we are: Best Concept On the Move

🚄 Belmond's Britannic Explorer, launching from London Victoria, offers luxury rail travel across England, Wales, and Scotland with 18 suites and a restaurant led by Simon Rogan. Cathay Pacific's Gallery in the Skies, on Boeing 777-300ER, displays Hong Kong art. Ritz-Carlton's Luminara, a superyacht with 226 suites, sails the Mediterranean in 2025. Minor Hotels' Bohème cruise along the Mekong River features 13 suites and local workshops. Mövenpick's Royal Lily cruises the Nile with 56 cabins and supports Egyptian heritage.

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