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e.tulliez1

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  • 2 min

In November, European hotels stay the course

🏨 Spain and Italy show strong hotel performance in November 2025, with RevPAR increases of 5.3% and 4.4%, respectively. Madrid (+8.6%) and Bilbao (+15.3%) boost Spain's figures, while Rome (+15.3%) benefits from events like the Lipedema World Congress. Meanwhile, Venice suffers a 13.8% drop without the Art Biennale. The UK sees a 2.0% RevPAR rise, driven by London (+7.0%). France's RevPAR grows 1.7%, led by Paris (+6.3%) and Marseille (+13.7%).
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Benoît Racle, Accor: “Success is achieved when brand vision translates into tangible value for guests, owners and teams”

🏨 Benoît Racle oversees Accor's Premium brands as Global Brand President, managing Pullman, Mövenpick, Grand Mercure, and Swissôtel. These brands comprise over 500 hotels and 115,000 rooms globally, covering urban, resort, and leisure locations. They are crucial to Accor’s strategy, balancing performance, asset appeal, and sustainability in a competitive market, while catering to owners, operators, investors, designers, and communities.
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SIMI 2025: is converting offices into hotels becoming the new driver of hotel development? The Covivio model

🏨 By 2028, the Bobillot project will convert a 1960s office building in Paris' 13th arrondissement into a 91-room hotel. As hotel land in major cities becomes scarce, transforming offices into hotels offers new opportunities for developers. This trend, highlighted at SIMI, prompts industry reflection on whether repurposing outdated office spaces is the solution for establishing new hotels in densely populated urban areas.
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Winner 25th Hospitality Awards Local: Economic hotel/hostel (re)opening finalists

🏨 Economic hotels and hostels are evolving to meet changing customer expectations. Operators must balance affordability with enhanced experiences to remain competitive. This shift is driving brands to refine their value propositions, reshaping operational models to align with new demand patterns. In this competitive landscape, differentiation is a strategic asset.
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  • 2 min

Winner 25th Hospitality Awards Local: Economic hotel/hostel (re)opening finalists

🏨 Bunks at Rode in Oslo, Norway, operated by the Anker Foundation, offers 2,600 student rooms at rents 30% below market rates, merging hospitality and social impact. Les Cabanes de l’Ours in Clos du Doubs, Switzerland, run by the Girardin family, features ten cabins with opening roofs, showcasing sustainable tourism. ibis Styles Madrid Centro Maravillas in Spain, redesigned by Dorotea Studio, integrates local culture and sustainability, earning Green Key 2025 certification.
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  • 3 min

SIMI 2025, MKG Analysis: transformation, mobilisation, fragmentation, modernisation, modularity

📈 Paris, Brittany, and the French Riviera excel in luxury hotel performance, while Île-de-France outside Paris struggles. Medium-sized cities (150,000-300,000 inhabitants) are gaining potential. Over ten years, RevPAR rose with slower cost increases, maintaining value creation potential. AI aims to boost productivity, and a +1 point Booking rating boosts RevPAR by 16%. CSR is crucial, with banks favoring green financing. The European hotel industry faces five challenges: process transformation, market fragmentation, asset modernisation, modularity, and CSR mobilisation.
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