Eddy @ Beating jetlag

🏖️ The IFTM International & French Travel Market in Paris showcased 400 stands, attracting over 30,000 professionals. International tourism is predicted to surpass pre-pandemic levels by 2% by the end of 2024. Key themes included AI's impact on marketing and SEO, sustainability in travel, immersive experiences, and the growth of fintech and travel insurance. The Paris Olympics influenced air travel, and exhibitors included 170+ global destinations. The event is primarily French-market oriented, yet accessible for English speakers.