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Editorial Team1

86 posts
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  • 4 min

Looking Beyond Data: A Reflection on the Bigger Picture

📊 Discussion with Carlos Cendra from Mabrian Technologies highlights the need for a destination-centric approach in hospitality. Real-time sentiment analysis and macro data are crucial for understanding market dynamics and shaping strategic narratives. Observational research using AI aids in interpreting vast data, turning insights into actionable strategies. A case study reveals the impact of geopolitical events and travel costs on destination perception and pricing strategies. Emphasizing that travelers choose destinations, not just hotels, is key for future success.
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  • 7 min

Why Your PMS Security is a Business Liability

📈 Italian hotel group suffered a data breach in 2025, exposing over 70,000 guest documents. This highlights the risks of outdated systems. Modern cloud-based PMS solutions can mitigate these risks and transform operations. The cost of inaction includes inefficiencies, lost revenue, and high staff turnover. Migrating to modern systems reduces GDPR fines and enables better integrations. Modern PMS platforms serve as operating systems, enhancing guest experiences and efficiency. Hoteliers must evaluate platforms for integration capability and innovation potential.
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  • 8 min

Hidden Tech, Visible Impact: Hotel Landscapes Reimagined

🌳 Early integration of landscape architects like Victoria Cobeña in hotel projects ensures cohesion between indoor and outdoor spaces, optimizing sustainability and guest experience. 🏨🌿 Smart technology, such as 3D modeling and moisture sensors, aids in visualizing seasonal changes and managing water efficiently, reducing costs and environmental impact. 🌧️💡 Innovations in water recycling and microclimate design enhance usability, while smart lighting protects wildlife and reduces light pollution. Future tech may include VR for sensory design and apps for tracking biodiversity and resource savings. 📱🔍
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  • 7 min

HTL Hoteles Is Balancing Technology and Human Touch

🏨 HTL Hoteles leverages technology in Argentina's volatile market to enhance hospitality without replacing the human touch. CEO Javier Ferrarotti emphasizes strategic tech adoption supporting guest experiences. HTL uses weekly, biweekly, and monthly ratios over fixed budgets to adapt swiftly. An integrated tech suite centralizes guest data, aiding personalized service. Online reputation directly influences revenue, with Booking.com scores impacting rates. Despite AI exploration, human charisma remains irreplaceable, highlighting HTL's commitment to empathetic hospitality.
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  • 10 min

The Future of Hotel F&B Technology

📱 In the hotel F&B sector, outdated systems like clunky POS terminals and handwritten orders impede efficiency and guest satisfaction. Chris Lawson of IPORT suggests a phased technology upgrade to empower staff with smart, connected tools. Key strategies include integrating F&B tech with core systems, leveraging data for personalization, and emphasizing staff augmentation over replacement. This approach enhances guest experience, reduces operational friction, and aligns with modern expectations for personalized service.
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  • 5 min

Decoding Guest Feedback: Insights on AI and Review Trends for Hoteliers

💬 In 2025, guest reviews are evolving, emphasizing recency, integration, and AI. Booking.com's new scoring system gives weight to recent reviews, reflecting hotels' current status. In Q1 2025, 66% of reviews included text, proving its importance. Response time has halved, averaging three days now. Integration with platforms like Reviewpro improves efficiency, reducing response time from two weeks to five days. AI aids in drafting responses, but human oversight remains crucial. Negative feedback is a growth opportunity, enhancing marketing and guest satisfaction.
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  • 5 min

Unpacking the Guest Experience: Insights for the Modern Hotelier

📚 Palladium Hotel Group, a family-run company, operates 40+ hotels across 8 destinations, recently expanding into the UAE. They prioritize guest experience, integrating it into operations for innovation and swift adaptation. Utilizing semantic analysis, they turn feedback into actionable insights. Personalized guest journey maps are co-created with local teams. Technology supports but doesn't replace the human touch. The focus is on turning guests into loyal fans, valuing internal teams, and maintaining a data-driven, human-centric approach.
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How Values and Tech are Reshaping Travel in 2025 and Beyond

🌎 Gen Z (18-27) and Millennials (28-43) are reshaping travel in 2025, prioritizing authenticity, sustainability, and tech-driven experiences. Social media, especially TikTok, influences 40% of Gen Z's travel choices, and 72% equate TikTok with Google for discovery. AI enhances personalization, while 68% of Gen Z seeks new destinations. 72% prefer affordable hotels for more experience spending. "Tribe Travel" fosters community connections. The industry must adapt to tech-savvy, value-driven travelers focused on sustainability.
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Hotel Distribution Technology Chart 2025: From channels to ecosystems

📊 In 2025-2026, hotel tech is rapidly evolving. New categories like AI-integrated marketplaces and upselling platforms are driving this change. Social media platforms in China, such as Douyin and WeChat, now facilitate bookings. AI is embedded in hotel tech, powering dynamic pricing and personalized offers. Recent mergers include Lighthouse acquiring The Hotels Network. Direct booking and API-first designs are strategic focuses. Hotels must adapt to AI-led ecosystems, emphasizing brand coherence and integration for scalability and growth.
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