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Eduard Ruppel

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Corporate hotel marketing is like the Titanic. And you know what happened to the Titanic? It sank. Not because it wasnโ€™t grand. Not because it wasnโ€™t built by the best. But because it couldnโ€™t turnโ€ฆ | Eduard Ruppel ็ˆฑๅพทๅŽ | 58 comments

Corporate hotel marketing is like the Titanic. And you know what happened to the Titanic? It sank. Not because it wasnโ€™t grand. Not because it wasnโ€™t built by the best.…
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๐˜๐จ๐ฎ ๐œ๐š๐ง'๐ญ ๐ฌ๐ก๐จ๐ฐ ๐ฎ๐ฉ ๐ญ๐จ ๐š ๐ซ๐š๐œ๐ž ๐ฐ๐ข๐ญ๐ก ๐ฃ๐ฎ๐ฌ๐ญ ๐จ๐ง๐ž ๐ฌ๐ก๐จ๐ž. Boutique hotels keep asking about AIO, GEO optimization, and preparing for AI search. But here's what I see when Iโ€ฆ | Eduard Ruppel ็ˆฑๅพทๅŽ | 21 comments

๐˜๐จ๐ฎ ๐œ๐š๐ง’๐ญ ๐ฌ๐ก๐จ๐ฐ ๐ฎ๐ฉ ๐ญ๐จ ๐š ๐ซ๐š๐œ๐ž ๐ฐ๐ข๐ญ๐ก ๐ฃ๐ฎ๐ฌ๐ญ ๐จ๐ง๐ž ๐ฌ๐ก๐จ๐ž. Boutique hotels keep asking about AIO, GEO optimization, and preparing for AI search. But here’s what I see when…
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๐๐จ๐ฎ๐ญ๐ข๐ช๐ฎ๐ž ๐ก๐จ๐ญ๐ž๐ฅ๐ฌ: ๐˜๐จ๐ฎ๐ซ ๐›๐ข๐ ๐ ๐ž๐ฌ๐ญ ๐œ๐จ๐ฆ๐ฉ๐ž๐ญ๐ข๐ญ๐จ๐ซ ๐ข๐ฌ๐ง'๐ญ ๐๐จ๐จ๐ค๐ข๐ง๐ .๐œ๐จ๐ฆ. Had a GM call me last week, frustrated about Booking. com taking 23% commission on everyโ€ฆ | Eduard Ruppel ็ˆฑๅพทๅŽ | 44 comments

๐๐จ๐ฎ๐ญ๐ข๐ช๐ฎ๐ž ๐ก๐จ๐ญ๐ž๐ฅ๐ฌ: ๐˜๐จ๐ฎ๐ซ ๐›๐ข๐ ๐ ๐ž๐ฌ๐ญ ๐œ๐จ๐ฆ๐ฉ๐ž๐ญ๐ข๐ญ๐จ๐ซ ๐ข๐ฌ๐ง’๐ญ ๐๐จ๐จ๐ค๐ข๐ง๐ .๐œ๐จ๐ฆ. Had a GM call me last week, frustrated about Booking. com taking 23% commission on every reservation. “Eduard, these OTAs are killing us.…
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๐ƒ๐ž๐š๐ซ ๐๐จ๐ฎ๐ญ๐ข๐ช๐ฎ๐ž ๐‡๐จ๐ญ๐ž๐ฅ ๐†๐Œ. ๐ˆ ๐Š๐ง๐จ๐ฐ ๐˜๐จ๐ฎโ€™๐ซ๐žโ€ฆ | Eduard Ruppel ็ˆฑๅพทๅŽ

๐ƒ๐ž๐š๐ซ ๐๐จ๐ฎ๐ญ๐ข๐ช๐ฎ๐ž ๐‡๐จ๐ญ๐ž๐ฅ ๐†๐Œ. ๐ˆ ๐Š๐ง๐จ๐ฐ ๐˜๐จ๐ฎโ€™๐ซ๐ž ๐–๐ž๐š๐ซ๐ข๐ง๐  12 ๐‡๐š๐ญ๐ฌ ๐‘๐ข๐ ๐ก๐ญ ๐๐จ๐ฐ. Guest experience. Staffing. Maintenance. Last-minute group inquiries. Social media. Revenue management. And somewhere in that long listโ€ฆ Your…
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