Posts by author

Eduard Ruppel

2 posts
View Post
  • 1 min

Hotels love to complain about OTAs. But here’s what I see… Most of them have done nothing to earn independence. Every week I hear the same things: – “OTAs take too much commission.” – “They control… | Eduard Ruppel 爱德华 | 27 comments

🏨 Hotels express frustration with OTAs over high commissions and pricing control, yet often neglect direct booking channels. Common issues include outdated websites, confusing booking processes, minimal content, and lack of investment in direct booking incentives. While OTAs are crucial, relying on them without improving direct channels leads to dependency. If OTAs represent 90% of a hotel’s business, the issue lies in strategy, not the OTAs themselves. Balancing OTA presence with direct bookings is key.
View Post
Share
View Post
  • 2 min

𝐖𝐡𝐞𝐫𝐞 𝐀𝐫𝐞 𝐘𝐨𝐮𝐫 𝐃𝐢𝐫𝐞𝐜𝐭 𝐁𝐨𝐨𝐤𝐢𝐧𝐠 𝐁𝐞𝐧𝐞𝐟𝐢𝐭𝐬? No, seriously, where are they? You complain about paying 15-37% in OTA commissions. You tell that you want more direct… | Eduard Ruppel 爱德华

🏨 In 2025, a blog post critiques hotel websites for lacking compelling direct booking benefits, urging them to stop paying 15-37% in OTA commissions. Suggested benefits include guaranteed complimentary breakfast, €50 spa credit, and free airport transfer. Emphasizing the need for a visible "Why Book Direct" section, the advice includes placing it prominently on the homepage and at checkout to enhance guest trust and increase direct bookings, reducing reliance on platforms like Booking.com.
View Post
Share