Hotels love to complain about OTAs. But here’s what I see… Most of them have done nothing to earn independence. Every week I hear the same things: – “OTAs take too much commission.” – “They control… | Eduard Ruppel 爱德华 | 27 comments
🏨 Hotels express frustration with OTAs over high commissions and pricing control, yet often neglect direct booking channels. Common issues include outdated websites, confusing booking processes, minimal content, and lack of investment in direct booking incentives. While OTAs are crucial, relying on them without improving direct channels leads to dependency. If OTAs represent 90% of a hotel’s business, the issue lies in strategy, not the OTAs themselves. Balancing OTA presence with direct bookings is key.
Share
