Laasie VP Michael Marchand Discusses Evolution of Hotel Loyalty and Direct Communication at 2026 Independent Hotel Show
🏨 Michael Marchand, VP of business development for EMEA at Laasie, discusses hotel loyalty evolution at the Independent Hotel Show in London, 2026. He highlights the importance of adapting to instant gratification demands and suggests hoteliers learn from OTA conversion tactics. Marchand emphasizes the advantage of owning direct guest communication in the competitive market.
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