Erica Delfino Director of Hospitality Solutions EMEA at Duet

🏢 Group and MICE business demand surged in 2023, revealing a need for a dynamic, data-driven revenue management strategy in the hospitality sector. Key strategies include analyzing displacement, understanding demand patterns, conversion rates, and forecasting real attendance. Utilizing technology, hotels can improve accuracy and efficiency. Expanding dynamic pricing to event spaces and services, like catering and equipment rentals, offers untapped revenue potential. Collaboration across departments is essential for a data-driven culture. As 2025 approaches, integrating these revenue management principles can significantly boost profitability in MICE and group segments.