Amadeus Identifies Early Flight Demand Signals in Northern Spain 18 Months Before Occupancy Trends Shifted
🌎 18 months before an eclipse, unusual trends in hotel bookings appeared, especially in Burgos, Cuenca, and Vitoria. A year out, secondary destinations saw early bookings, deviating from normal demand patterns. Unlike demand spikes, demand signals like search trends and early bookings help commercial teams proactively manage future demand. Amadeus tracked flight demand in northern Spain for over a year, noting that real signals emerge from multiple data points like flight and hotel searches, media coverage, and early bookings.
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