e.tulliez - 10 Minutes News for Hoteliers

4 min

Romain Meiran Appointed Chief Operating Officer of Monte-Carlo SBM, Oversees Hotels and Expansions Beyond Monaco

🏨 Romain Meiran's career spans three decades at top luxury hotels, starting in 1993 at Nikko hotels and including roles at Ritz Paris, Plaza Athénée, and Le Meurice. In 2023, Meiran joined Groupe Barrière as Director of Hotels. By 2027, SBM plans to open Monte-Carlo One in Courchevel. From 1 July 2026, a leaner Executive Committee will include Meiran as COO. This move aims to enhance operational excellence and align with evolving customer expectations.

2 min

ADA Cosmetics Enhances Sustainability by Increasing Recycled Content in Packaging and Creating Mono-Material Pumps

📦 From packaging to usage, a company innovated its CSR strategy by reviewing its product portfolio to increase recyclability and reduce plastic use. A fully mono-material pump was designed to enhance recycling, and post-consumer recycled plastic usage in packaging was gradually increased across brands. The luxury sector is shifting towards elegant, sustainable solutions, with perceptions evolving to see dispensers as sophisticated rather than a compromise, aligning environmental sustainability with operational efficiency in hospitality.

Eternam Launches Alcyon Hospitality Europe Fund Targeting Midscale and Upscale Assets in Western and Southern Europe

💰 In 2020, Alcyon Hospitality Europe launched its first FPCI, focusing on revaluation potential with 19 transactions across France, Spain, and Italy. By 2022, the second vintage, Alcyon 2, continued this strategy. Eternam manages €1.6 billion, including €600 million in hospitality with 120 hotels. Extendam, a direct competitor, has shifted to the upscale segment, with a notable 2025 exit in Madrid achieving a 19% IRR. Both target Western and Southern Europe, intensifying competition in the hospitality investment market.

WiZiU Takes Over Management of Crowne Plaza Brussels Airport, Transitioning to Franchise Model from IHG Management

📅 Since May 1, 2026, WiZiU, part of Covivio, manages the Crowne Plaza Brussels Airport. This hotel, situated three minutes from Brussels Airport, boasts 315 rooms, 18 meeting rooms, and 790 m² of event space, enhancing Covivio's MICE capacity in Belgium. Previously under an IHG management contract, the hotel transitioned to a franchise model, marking WiZiU’s strategic expansion. WiZiU operates 13 of Covivio’s 25 Belgian hotels.

3 min

Von Hoesslin Joins Steigenberger Hotels as COO Amidst Strategic Expansion with 118 Hotels and €63 Million EBITDA

📍 In 2021, von Hoesslin joined AccorInvest in Munich as COO for Central Europe, managing Novotel, Mercure, and ibis hotels in Germany, Austria, and Switzerland. AccorInvest rebranded to Essendi in 2025, focusing on economy and midscale segments with projects like Novotel Zurich Airport's renovation and EV charging rollout. Steigenberger Hotels GmbH reported €63 million EBITDA in 2025, with 118 hotels under H Rewards' 300-million member loyalty platform. Von Hoesslin's focus includes performance consolidation, international expansion, and sustainability.

2 min

Marriott Bonvoy Named Official Hotel Supporter for 2026 World Cup in North America, Offering Unique Loyalty Benefits

🏆 On 8 January 2026, FIFA named Marriott Bonvoy as the 'Official Hotel Supporter in North America' for the World Cup held from 11 June to 19 July across the US, Canada, and Mexico. With 3.5 billion football fans globally, the event includes 48 teams, 104 matches, and 16 host cities. Bonvoy members with a Visa card can secure final match tickets for just 1 loyalty point, offering 12 packages per match and a suite in the final's stadium.

2 min

Essendi Integrates ESG Strategy into Core Business, Establishing Positive Hospitality as a Strategic Pillar Since 2021

📈 In 2021, Essendi formalized its initial ESG strategy, evolving in 2024 with a dual materiality approach, and centralizing it in their rebranding in 2025. Positive Hospitality, a strategic pillar since inception, integrates ESG at the core of business operations. This transformation, driven by internal dynamics, top-level conviction, and sector shifts, emphasizes sustainability as a performance driver. The approach includes structured governance and investment integration, aiming for performance through sustainability.

Accor and Aken Ecosystèmes Partner to Launch 10 Hybrid JO&JOE Projects in France by 2028

📚 Accor and Aken Ecosystèmes announced a partnership on May 5, 2026, to launch at least 10 "next-generation JO&JOE" projects in France. These projects will combine student accommodation and hybrid hospitality. Four confirmed sites include Chessy–Val d’Europe, Bordeaux, Toulouse, and Reims, with openings starting in 2028. JO&JOE, originally launched in 2016, shifts strategy due to developer pushback, aligning with trends like The Social Hub in Europe. This addresses the lack of affordable student housing.

Accor Entrusts Interior Architect Maxime d'Angeac with Designing 220-Metre Orient Express Sailing Ship

🛳 In April 2026, the 220-meter Orient Express Corinthian sailing ship, with interiors by architect Maxime d'Angeac, was christened in Saint-Nazaire. Notable features include 54 suites, a 230 m² Presidential Suite, and 600 custom furniture pieces. The ship boasts wind propulsion via SolidSail technology and a hybrid LNG system, cutting 9,000 tonnes of CO2 annually. Mediterranean and Caribbean cruises start in May 2026. The sister ship, Orient Express Olympian, launches in April 2027.

2 min

Booking.com and Best Western France Integrate AI to Enhance Hotel Profitability and Customer Satisfaction

💻 Ten days ago, Minor Hotels launched a global data platform to enhance customer experience and profitability. Booking.com collaborates with OpenAI to integrate AI into its services. Best Western France, a key market, tests AI for independent hoteliers. Vanguélis Panayotis, CEO of MKG, highlights AI's role in improving productivity but not replacing human touch. The Hospitality Operator Forum fosters discussions on AI's role in the hospitality industry.

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