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e.tulliez

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2026 Hospitality Operator Forum Highlights Ancillary Revenue and AI for Boosting Hotel Profitability

📅 On 25 June 2026, the 31st Hospitality Operator Forum will be held at the InterContinental Paris le Grand hotel. The event, organized by Hospitality ON with MKG's expertise, focuses on "#boldness" as the theme. Serge Trigano and Kevin Machefert will discuss leadership transformation. Ancillary revenues, AI, and ESG strategies will be pivotal. The forum will emphasize strategic alignment, technological integration, and operational accountability for profitability improvements. Participants can join through Hospitality ON.
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Congresses and events: without a data strategy, no viable agentic AI

🤖 Accor adopts a strategic approach to AI, prioritizing business needs over technology. By shifting from AI that responds to AI that acts, Accor aims to enhance MICE processes through automation and hyper-personalization. They have a five-year vision focusing on B2B/B2C services and loyalty platforms. A Centre of Excellence in generative AI and initiatives like Accor GPT are established. The AI interacts with business systems, triggering workflows and transactions, ensuring controlled industrialization.
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