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e.tulliez

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  • 2 min

Ruby Hotels and IHG Partnership Finalized After Three-Year Focus on Cultural Fit and Strategic Alignment

🏨 In a three-year process, Ruby Hotels and IHG formed a partnership prioritizing cultural fit and brand authenticity. Michael Struck, Ruby's CEO, emphasized the European concept of authenticity, while IHG's Willemijn Geels focused on integrating Ruby without diluting its uniqueness. The aim was to balance Ruby's DNA with IHG’s global scale, drawing from experiences with brands like Kimpton and Six Senses. The partnership began with access to IHG’s distribution systems and loyalty programs.
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Hilton Geneva Hotel & Conference Centre Begins Extensive Renovation to Enhance MICE Hub Role by 2026

📍 Hilton Geneva Hotel & Conference Centre, Switzerland, is undergoing a major transformation with Strader SA, lasting until late 2026, focused on enhancing its MICE hub status with new F&B concepts. InterContinental Chantilly Château Mont Royal in the Chantilly forest shifts towards a luxury destination model under new General Manager Gérald Van Reck, emphasizing longer stays, fine dining, and wellness. Both properties aim to boost profitability through innovative revenue streams and strategic positioning.
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  • 5 min

Serge Trigano and Kévin Machefert to Discuss Industry Resilience at 31st Hospitality Operator Forum

🏨 Serge Trigano left Club Med in 1997 and launched Mama Shelter in 2008, transforming urban hospitality. In 2020, the Machefert Group faced an existential crisis due to debt and the tourism halt, leading Kévin Machefert to initiate a legal and financial strategy. The 31st Hospitality Operator Forum will feature their insights on navigating business changes. The forum unites industry leaders, exploring decisions in rapidly evolving hospitality sectors.
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Líbere Hospitality Group, Founded in 2019, Achieves 95% Occupancy with Vitoria Apartments During Pandemic.

🏠 Líbere Hospitality Group, founded in 2019 by John Uriarte, launched its brand in early 2020, amidst the pandemic. In December 2020, they opened a 120-apartment building in Vitoria, Spain, achieving over 95% occupancy despite the city's non-touristic nature. Uriarte's previous venture, Ticketbis, operated in 35 countries and was sold to eBay around 2016 for nearly €100 million. The group fills a market gap by offering flexible, digital accommodation solutions.
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BNP Paribas Immobilier Launches Living Assets Division with Over 1,000 Hotel Rooms Under Construction in Europe

🏠 BNP Paribas Immobilier launched a Living Assets division, led by Antoine Mabilon, to enhance projects in serviced residences, coliving, and hospitality. Over 1,000 hotel rooms are being constructed, aiming for 15% revenue from living assets. Key projects: Ruby Marseille, Village des Rosiers in Saint-Ouen, Tribeka in Bordeaux. The strategy spans France and Europe, including Madrid and Porto. By 2030, they aim for €100 million annual revenue. More than 3,000 hotel rooms have been delivered.
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Limehome Expands Across Europe with 344 New Units Through Strategic Partnerships and Digital Operations

🏠 Founded in 2018, Limehome is expanding across 13 European countries. Recent collaborations include converting a hotel in Brussels into 114 serviced apartments with Baltisse Real Estate and operating 30 units in Milan with Colliers Global Investors Italy. In Germany, Limehome is enhancing partnerships with Centralis, adding nearly 200 units in Munich and Nuremberg. Limehome's focus on digital-driven models and rapid asset repositioning ensures stable returns in a volatile real estate market.
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2026 Hospitality Operator Forum Highlights Ancillary Revenue and AI for Boosting Hotel Profitability

📅 On 25 June 2026, the 31st Hospitality Operator Forum will be held at the InterContinental Paris le Grand hotel. The event, organized by Hospitality ON with MKG's expertise, focuses on "#boldness" as the theme. Serge Trigano and Kevin Machefert will discuss leadership transformation. Ancillary revenues, AI, and ESG strategies will be pivotal. The forum will emphasize strategic alignment, technological integration, and operational accountability for profitability improvements. Participants can join through Hospitality ON.
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Congresses and events: without a data strategy, no viable agentic AI

🤖 Accor adopts a strategic approach to AI, prioritizing business needs over technology. By shifting from AI that responds to AI that acts, Accor aims to enhance MICE processes through automation and hyper-personalization. They have a five-year vision focusing on B2B/B2C services and loyalty platforms. A Centre of Excellence in generative AI and initiatives like Accor GPT are established. The AI interacts with business systems, triggering workflows and transactions, ensuring controlled industrialization.
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