Fernando Vives

4 min

Hyper-Personalization in Hospitality: Scaling Meaningful Experiences

Fernando Vives
7 May 2025

If there’s one word I believe defines the future of hospitality, it’s this: hyperpersonalization. It’s no longer enough to deliver great service. Today’s guests expect experiences tailored to their needs,…

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4 min

💳 Payments: The Untapped Opportunity to Boost Conversion and Guest Satisfaction in Hospitality

Fernando Vives
24 March 2025

We often focus our energy on distribution channels, pricing strategies, and guest experiences, but there’s a critical element we often overlook in hospitality: Payments. For years, payments were treated as…

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4 min

Hospitality Trends 2025: The Playbook to Stay Ahead in a Changing Game

Fernando Vives
8 January 2025

As we closed 2024, I shared insights into the moderated RevPAR growth expected for 2025 and the strategies that could help hotels outperform in a competitive landscape. Now, as we…

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