´GDS is dying´… Since 20 years. Hot take: GDS isn’t obsolete — “set-and-forget” GDS is. There’s a lot of noise about hotels moving away from the GDS. But corporate travel doesn’t shop like… | Fritz Müller
🏨 Fritz Müller discusses the evolving landscape of Global Distribution Systems (GDS). He emphasizes that the "connect-and-coast" model is fading, while strategic use of GDS as a sales channel is crucial. Success requires ownership, disciplined RFP/program management, visibility, and data-driven optimization. RateGain, known for its Switch GDS platform, observes these trends. Direct and GDS channels cater to different demand segments. A HEDNA poll on key hotel needs—ownership, insight, or execution—could provide valuable insights.
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