Travel Tech’s Startup Moment, Pt. 1: Modernizing the Hotel Stack
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Gaurav Tuli and Betsy Mulé reported that travel tech industry, once avoided by early stage investors due to dominance by giants like Sabre, Amadeus, and Oracle since the 1970s, is now attracting VC interest thanks to successes like Airbnb and Hopper. Investment trends show a decline from the 2022 peak but maintain an upward trajectory. Market challenges are driving the adoption of new tech, with 81% of hoteliers recognizing its importance. Hospitality technology budgets have reached 4.2% of revenue in 2024, with 37% dedicated to R&D. Hotels are undergoing a digital transformation, prioritizing Property Management Systems (PMS), Guest Experience platforms, and Commercial Operations tools to optimize profitability and guest services.
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