Gautam Garg

📅 Hospitality operators have integrated QR codes extensively, yet usage data was scarce until a Scanova study analyzed 7.4 million scans across 52 hotel brands. Menu codes dominated, averaging 2,096 scans per code. The top 5% of codes in various industries, including hospitality, accounted for 78%-95% of scans. QR code success varies by placement and design, with dynamic codes offering maintenance advantages. WiFi and loyalty codes see less engagement, suggesting untapped potential beyond initial 2020-2021 adoption.